Meiji-Made in Japan- CUBE baby milk - Hohoemi baby formula (0 month~1 year) & Step up Follow Up (1~3 years) - Box of 48 sticks
Infant Formula, Baby Food and Toddler Food
In the infant formula and baby food business, Meiji provides Japan's top brand of infant formula, “Meiji Hohoemi.” As the culmination of Japan's most expansive and long-running research in infant “development, consumption volume, and fecal composition,” “Meiji Hohoemi” brings the level of each nutritional element as close as possible to the nutritional composition of natural mother's milk to reproduce similar infant development and growth as babies receiving mother's milk. The segment also introduced the “Meiji Hohoemi Raku Raku Cube,” the world's first infant formula in tablet form, which makes it easy to resolve and to use. The segment is also actively engaged in the development of infant formula products for special health needs, such as response to allergies.
Meiji also communicates with mothers,and supports them by providing multifaceted information about the growth of their children, via the “Infant Counseling Office” and the “Pre-Mama Club” “Hohoemi Club” childcare website.